Success Story of Pakistani
Success Story of Pakistani
Zameen.com is a true motivational and success story of Pakistani. Its an online property portal in Pakistan. The site lists real estate dealers, developers, agencies, and properties for sale and rent. The company is headquartered in Lahore, Pakistan. And has offices in 11 cities across Pakistan, including Karachi, Lahore, Islamabad, Gujranwala, Faisalabad, Peshawar and Multan. It and operates all over Pakistan.
History
Zameen.com was founded in 2006 by two Pakistani entrepreneur brothers, Zeeshan and Imran Ali Khan. In 2012, Gilles Blanchard, co-founder SeLoger.com (a French property portal), took up the role of Chairman at Zameen.com.
Business model
Initially, Zameen.com allowed free listings on the website, but shifted to the paid model in 2010. Today, the company generates its income by selling advertising space on its website. Zameen.com also has a property magazine
Mobile website
In March 2013, Zameen.com launched a mobile version of its website. This was a move to make the portal accessible to a wider audience and make it convenient for users.
As of March 2018, the website was reported to have attracted more than 5 million monthly visitors. Among which 32.9 million page views across all devices. Meanwhile, the property listings on the website have crossed the 11 million mark. The website has 14,500 registered agents. The company also has more than 1,000 developers on its panel. This Company has attracted over a million subscribers.
Urdu website
In February 2013, the site rolled out its Urdu version.
Pakistan Real Estate Price Index
In February 2016, Zameen.com launched the Pakistan Real Estate Price Index. The tool was created with the help of Lahore University of Management Sciences (LUMS)professors.
Investment
In 2012, Zameen.com received an angel investment from Gilles Blanchard, the founder of Seloger.com, a French property website.In May 2014, Zameen.com struck an investment deal with Frontier Digital Ventures and Catcha Group. Shaun Di Gregorio and Patrick Grove, CEOs of Frontier DV and Catcha Group respectively, joined Zameen.com’s Board of Directors.
In September 2015 Zameen.com raised $9 million from three renowned international funds in its Series B investment round. Shortly afterwards, in January 2016, the portal announced it had raised another $20 million in its Series C venture round. The investment went into Emerging Markets Property Group (EMPG), the parent company of both Zameen.com and UAE property portal Bayut.com.
Events & exhibitions
Zameen.com organised its first exhibition by the name of Pakistan Real Estate Expo (PREEX) 2013 in collaboration with Government of Pakistan. A year later, the company held Zameen.com Property Expo 2014 in which over 50 exhibitors showcased their projects. The two-day event was attended by 30,000 people, making it the largest real estate expo to be held in the country.
In August, 2015 Zameen.com organised a two-day DHA Lahore Property Festival 2015 in collaboration with the Defence Housing Authority (DHA). This was the first time the portal collaborated with a private developer to organise a property event.
During November 2015, Zameen.com hosted Zameen.com Property Expo 2015.The event was visited by 45,000 people.
In April 2016, the portal organised two property affairs (Islamabad and Karachi), followed by a large-scale expo in Lahore in May.
In December 2016, Zameen.com held two property expos in Lahore and Islamabad, Another property event was organised by the portal in Karachi in January 2017.Since then, the expos have become a regular affair with exhibitions held in Lahore, Karachi and Islamabad in both 2017 and 2018.In all, Zameen.com has held a total of 14 expos, making Zameen Expos the largest and longest running real estate exhibition of Pakistan. Over 720,000 people and more than 1,180 exhibitors have attended the expos over the years.
Zameen.com landed itself in international markets with its Pakistan Property Show Dubai, held at Dubai World Trade Center in October 2017.This was the first time Pakistani property was exclusively featured at Dubai World Trade Center.The event attracted a record 14,000 visitors, reportedly the highest for any exclusive event on Pakistani property.The show is set to return to Dubai for its second edition on the 14th and 15th of September 2018.
Awards and honors
In June 2016, Property Portal Watch (PPW), a global authority on real estate websites, named Zameen.com among top 5 property portals in the world at the PPW Conference held in Bangkok from May 31 to June 3.
In October 2015, Zameen.com was named among top 8 global property portals ‘to watch and learn from’ at the PPW Conference held in Amsterdam from October 7 to 9.Kashif Moten, a local journalist, declared in an article that Zameen.com was ‘Pakistan’s first property portal.
The Express Tribune, an English-language newspaper in Pakistan dubbed Zameen.com ’Pakistan’s largest real estate portal.
The News, a leading English-language newspaper in Pakistan, stated that Zameen.com has ‘revolutionized the online real estate industry in Pakistan.
Simon Baker, an entrepreneur and the top authority on real estate portals, recognized Zameen.com as ‘The Pakistan Leader’ in his blog post
In 2007, Zameen.com won the Best Property Award 2007 at the CNBC International Property Awards.