ITA Kalewal

Online Solution for Skilled Ladies


A Unique Platform kalewal subsidies by IT Artificer Provides an easy way to the skilled ladies of Pakistan to sell their hand-crafts nationwide and internationally. This will serve as a medium to promote our culture and preserve our local heritage. At the same time this platform will generate a fair amount of income for the skilled ladies. Who has family limitation to go out and work but have skills to support their families.

There is much talent exist for hand-craft creation in our cities and big portion in small villages. Government initiated certain projects in the past, trained many people and tried to make them independent. But unfortunately, they are still jobless. A more practical platform is missing where these trained workers can present their work and earn a decent income.

Our goal is to fill this gap and give them access to the actual market. Where they can decide their own price per product. This will create more revenue for those who can’t go out of their houses for personnel and social reasons.

Kalewal Plan

Our plan is to reach out to these workers through local “Dasthakari centers”, through social media marketing and through word of mouth. This platform will be helping hand for the low-income families, Who wanted to avail this opportunity. Any one who want to earn some extra money with out going out of their homes.

Secondly parents are very concern about their daughters going out of their home for work. Especially in less educated families. We will Provide good way to encourage these people to work from their own homes and practice their skill without any fears.

Our Goals

The goal of our organization is support the struggling families of our society and provide a medium to earn some extra. In our society the head of the family (the father or the husband) have all the burden to earn. It is considered as a shame if the ladies go out of the house to earn, which became a norm and sometime in some situations where there is even extreme need but still they do not allow their women to help the family.

We wanted to break the stereotype in a way that it will not be offensive to our less educated families by making them work from their homes. Moreover, at the same time we will bring these skilled women in the mainstream of our society and as a positive contributor to their families and to the country.

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